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Search: 'shirts'

Stories

Asia minors

Japan will play in a World Cup for the first time in their history. Sam Wallace claims the achievement will have a knock-on effect through the country

The Adidas advert where Beckham, Gazza and Del Piero play against clones of themselves has a different twist in Japan. At the end the winning goal is scored by Japan’s international midfielder Hiroshi Nanami. In the final frame Nanami tries to exchange shirts with his double who instead demands Nanami’s boots. The irony is that probably the only player who recognised Nanami in that team of superstars was the player himself. But all this might change after France 98. Here in Asia the economic miracle has at last been succeeded by its sporting cousin: Japan have qualified for their first World Cup.

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The perfect pitch

Football is the most popular sport in the world, so Matthew Foreman wonders why sponsors aren't earning enough out of it

It seems remarkable given the multi-millions sloshing around the Premier League, but in advertising circles they’re saying the world of football sponsorship is in crisis. Some of the game’s sponsors are seeing sales rise but others are wasting millions, naively thinking that football’s trendy status will help them sell any product they fancy. So what’s the secret of a good marketing campaign, and is there a downside to the advertising upsurge?

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Fighting between the lines

John Williams looks at the explosion of books nostalgic for the days of mass hooliganism

At West Ham in late September, a few away travel truths struck home a little more sharply than I can remember before. The District Line train eastbound at 2.30 was thinly populated. A number of passengers were Europeans, picking up a Premier League game between the Hammers and Liverpool while on holiday in London. Other Liverpool fans (and their kids) were openly wearing dispiritingly new team shirts.

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Letters, WSC 128

Dear WSC
It’s becoming rather tiresome to see anyone who criticizes the state of modern football labelled as some sort of apologist for the squalor of the ’80s. Neil Penny (Letters, WSC No 127), in his criticism of Rogan Taylor’s The Death Of Football is the latest to trumpet the glorious revolution of the ’90s.  It is particularly galling as people like Rogan Taylor, the FSA and the fanzines were just about the only ones to kick against the poor facilities, endemic racism and brutality of the ’80s. The silence from those now happily riding the football bandwagon was deafening back then. What we didn’t expect was the baby being thrown out with the bathwater in the cavalier fashion that it has been. Ordinary supporters are as far away from having real influence on the way football is run in 1997 as they were in 1987.  Of course, football has improved for the better in all sorts of very important ways (safer grounds, more women attending, less racism etc), but some of the game’s fundamentals – fairness, meritocracy, community – are being rapidly eroded by the Premiership/ Champions League philosophies now running amok in the game.  This whole debate as to whether football has got better or worse is pretty fatuous anyway. What’s happened is that the game’s enemies have changed, not disappeared. If we’re going to have any chance of standing up to these people, then at least we need to know who they are, which is what The Death of Football was trying to do. So, Neil, if you’re happy with a game pricing out some of the people who sustained it in its darkest days, and with a domestic and European game becoming increasingly predictable and uncompetitive, then by all means enjoy it. Just don’t pretend it is evidence of a game in ‘great health’.
Tom Davies, Leeds

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The Wanna Bes – Scottish Division One

A fans' preview of the Scotland's Division One season

AIRDRIE

Jim Milton

How will your team do? Well we made the playoffs last season when nobody fancied us, so the same again must be within our grasp. Much will depend on manager Alex MacDonald’s close season activities.

Most important figure?
With the club about to return to its roots with the opening of our new stadium, chairman David Smith’s role in relaunching the Diamonds within the community will be crucial.

New piece of merchandise?
A Johnny Martin goalkeeping doll that burps, farts and swings on a replica crossbar.

Change to matchday environment?
Bring back the target golf or referee/goalie mime troupe which proved so popular years ago at Bloomfield, and dump all these pointless mascots.

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