In this extract from the BBC book Football Confidential 2, the reporters from Radio 5 Live show On The Line quiz agent Paul Stretford aout his company's shareholders, people with familiar names like Souness, O'Neill and Keegan
The first thing to meet you after walking through reception into the light, modern offices of the Proactive Sports Group plc is a life-size, waxwork figure of Peter Schmeichel, in full kit, poised to make a save. Initially it is a strange and disconcerting sight but the Dane has been an important figure in the rise of Proactive, one of the UK’s leading football agencies, which its current chief executive, Paul Stretford, started in his basement in 1987. High-profile Schmeichel is just one of the 260 clients the company now has worldwide.