After 22 years of sponsoring the top division in English football, Barclays is as big a part of the football fraternity as the clubs themselves
When Barclays first sponsored the Football League (as it then was) in 1987, the angry young men (as we then were) at WSC wrote: “What the deal says about the League is this: they believe that Barclays Bank enjoys more warmth and respect in society than football itself.” It was a fair point, particularly as the sum involved was only £4.55 million over three years, which might just be enough to attach your company’s name to Patrick Vieira’s socks these days. It seemed that it wasn’t so much the money the League needed, but reassurance from the corporate world that football had not sunk irredeemably beneath its notice.