With only one promotion left until the Football League beckons, St Albans City now have the money on board for required ground improvements. Steve Menary reports
To most non-League clubs, a marketing officer is an unaffordable luxury. John Gibson tends to agree. When Verry, a £100 million turnover construction firm owned by Gibson, opened a new office in St Albans four years ago, he decided that instead of hiring a marketing man he would buy the local team. “Their manager played for a pub team I ran. He said, ‘The club’s in real trouble, can you help?’ ” says Gibson. “I was going to get a marketing manager but decided to spend the £50,000 to £60,000 a year that would cost on a club.”