A new generation of football magazines has appeared in Europe of late, breaking the monopoly of established, establishment titles. The first of an occasional series looks at the subversion and humour attracting readers in Germany. Philipp Koster reports
The magazine (literally 11 friends) began in April 2000 with a print run of 2,500. There was no marketing department or organised distribution, just two Arminia Bielefeld fans with the desire to produce magazines. Before that we’d had a small fanzine called Um halb vier war die Welt noch in Ordnung (At half three the world was still OK) – and noticed that supporters liked a certain type of writing: ironic and critical of the growing commercialisation of football. We naturally thought that these fans needed a national voice.