The fizz went out of football for a lot of fans in Salzburg, thanks to an energy-drink billionaire. In this update, Paul Joyce reports on the lower-league alternative to a team drained of its colour
The acquisition of SV Austria Salzburg by Red Bull owner Dietrich Mateschitz in April 2005 reduced the 1994 UEFA Cup finalists to a mere marketing trinket. “There is no tradition, no history, no archive,” stated officials of the renamed “Red Bull Salzburg”, who initially claimed that the three-time national champions had been founded in 2005. The violet-and-white colours in which the team had played since 1933 were jettisoned in favour of the red and blue of the energy drink’s tin cans. “I can’t play with a purple bull if the brand is called Red Bull,” Mateschitz stated bluntly.