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Chris Daniel has discovered that non-League clubs are making good use of previously owned turnstiles, scoreboards, seats and even bus shelters

It was a midweek trip to Northern League side Ryton that sparked my curiosity. With rain threatening in the Tyne Valley, I looked for cover – and the nearest provided made my night. Ryton’s ground contains seven former bus shelters, not quite the same height, complete with different route numbers still stuck on each. In non-League, strict ground-grading rules tend to require more seats and covered standing areas than average attendances. So recycling offers a cheaper way to satisfy the formidable ground grading committees.

Whether it is due to liquidation or upgrading, old stadiums offer rich pickings. One of the saddest sights of recent years has been that of Scarborough FC’s Seamer Road Athletic Ground (known as the McCain Stadium until the company removed every trace of their name the day the club folded). Demolition is finally being mooted for the “Theatre of Chips” after four years of neglect left it open to fires, squatting, vandalism and the activities of scrap metal entrepreneurs and bottle diggers.

Some parts of the stadium now furnish other non-League grounds. Wearside Leaguers Jarrow FC took the goalposts and nets. Ironically, Scarborough Town hit these nine times in two visits in 2009-10 as one of Scarborough’s two new clubs won the championship. Fans of the town’s other team, Scarborough Athletic, were also quickly reunited with a part of their old stadium as fellow Northern Counties East League (NCEL) side Nostell Miners Welfare offered a new lease of life to some turnstiles and 150 seats. Fellow NCEL side, the brilliantly named Askern Villa, and the North West Counties’ Runcorn Town also took 100 seats a piece.

On the first day of the season 15 years ago, those seats saw Boro defeat Cambridge United 1-0 in front of over 2,000. This season, the combined attendance at those three grounds probably won’t reach half that. This recycling is nothing new for Scarborians however. In 1969 they donated their floodlights to Tamworth when about to erect new ones. The latter’s Lamb Ground still boasts them today. Furthermore, those floodlights were already recycled – Boro had purchased the set from Hull City’s Boothferry Park.

The football hand-me-down chain saw Roker Park seats head north to Berwick Rangers and south to Doncaster Rovers. Then, when Doncaster’s Belle Vue closed, Blyth Spartans saved the turnstiles, Sheffield FC took the floodlights and Retford United found themselves with two (not so) new dugouts, and some of the ex-Roker Park seats made a second move with them. Leicester City’s former home Filbert Street provided Alfreton Town with more seats, as it did with 700 more for Peterborough United – who also took 300 from Millwall’s Den, while Godalming Town acquired the turnstiles.

Bangor City in the League of Wales added 1,000 seats from Ninian Park to their Farrar Road ground just 12 months ago, a move which allowed them to meet licensing criteria. They even got a mention and appeal through the BBC website for volunteers to help load seating onto transport from Cardiff to North Wales. With Bangor due to move in 2012-13, those seats may see a third new home in less than five years.

Devon village side Bickleigh’s ground is as picturesque as it comes – set among rolling hills with a changing rooms/pavilion complete with clock and a thatched-roof pub behind one of the goals. The club have recently installed their first seats – from Somerset CCC. Finally, there is Farnborough FC. The turnstiles previously saw service at Stamford Bridge, 1,100 seats are from Wembley conference centre (with a further 700 from Ascot Racecourse), the scoreboard used to keep count at the Britannia Stadium and, to cap it off, the floodlights are ex-Highfield Road of Coventry. Oh, and the club agreed to buy a 3,000-seat stand from Darlington’s old Feethams ground and now just needs to move it the 225 miles down the country before reassembling it.

At the moment it is said that the used car market is booming while the new car one is slowing. The same can be said in non-League. Hand me downs are the way forward – add in some local voluntary labour and you’ve got yourself a bargain.

From WSC 296 October 2011

Gary Andrews delves into this year’s FA Cup, which kicked off with a pioneering move that offered free football streamed online (for adults only)

When Ascot United were drawn at home in the FA Cup’s extra preliminary qualifying round to Wembley FC, their board may have reasonably expected a gate of around 100. That would have been a wild underestimate. After 88 fans watched their midweek Hellenic League draw against Ardley United, a record crowd of 1,149 made their way to the Racecourse Ground.

Those punters weren’t the only ones watching the tie. On Facebook 27,000 tuned in to a live stream of Wembley’s eventual 2-1 victory, all of whom chose to stay in on a Friday and watch two teams playing five steps below the Football League. That’s more than the average attendances of eight Premier League teams. The reason can be summed up in one word: Budweiser. The all-American beer hardly seemed the most natural fit for the FA Cup when the sponsorship was announced in June. Since then, however, the brewer appears to have demonstrated a better understanding of the competition than previous sponsors.

At the ground, fans were offered cheap beer and free burgers, while corporate razzmatazz was kept to a minimum. Online, users had to become a fan of the beer’s UK Facebook page (providing they were over 18) then click on a bespoke widget on the page to view the match.

Instead of the usual jerky, slow video, the quality of the stream was high, and commentators Dan Roebuck and Stewart Robson had done plenty of research. There were no patronising asides to second jobs as binmen that often characterise ESPN’s and ITV’s coverage, while occasional pitchside swearing and one fumbled handover seemed in keeping with the occasion.

But for Budweiser and the FA, Ascot v Wembley was about more than bringing attention to teams in a round of the Cup that would usually attract next to no sponsorship. Viewed as an experiment, the Facebook stream can be seen as a success and several parties will be analysing the data with interest. Facebook has over 700 million members, meaning there is a large captive audience, both in the UK and abroad. Having “Liked” the Budweiser page in order to watch the game, all users will see the company’s updates in their Facebook news feeds. The benefits to the brewer’s marketing arm are obvious.

Streaming games legally online is not new. All major broadcasters offer online streaming of their live games, while sites like bet365.com have an array of rights to foreign leagues. ITV.com even streamed Wantage Town v Brading Town at the extra preliminary qualifying stage of the competition in 2008. Although ITV did an impressive job, viewing figures were low and costs high, and the extensive coverage was quietly dropped the following season.

With cricket’s Indian Premier League signing a deal with YouTube and organisations as diverse as Major League Baseball and film studio Miramax experimenting with Facebook broadcasting, it was only a matter of time before football decided it wanted a piece of the action. The FA and Budweiser have now shown the appetite is there – the viewing figures for Ascot were certainly more than some broadcasters’ Europa League streams and, you would suspect, Premier Sport’s Conference coverage (although Premier doesn’t release any viewing figures).

With ongoing uncertainty over TV rights, not least due to Portsmouth publican Karen Murphy’s case against the Premier League, leagues and clubs are already having to plan for the possibility of a different media world. Facebook itself has ambitions to grow into a major broadcasting player. Although the cost may be prohibitive for individual clubs below the Championship to produce their own broadcasts (at least of the same quality as Budweiser’s), it wouldn’t be unexpected if the Conference, or sponsors Blue Square Bet, offer live streaming via Facebook when their current deal with Premier expires, if the sums add up.

However, unless Budweiser does further matches, it’s difficult to tell if the figures were down to a one-off novelty factor or a wider desire to watch grassroots football. But a large portion of younger fans were unable to access the beer’s Facebook page due to the age restrictions, meaning the numbers could be even higher if the brewer can find a way around this.

In the short term, it’s hard to criticise Budweiser and the FA too much, as they pitched their initial stream perfectly. In the longer term, it remains to be seen if Facebook viewing can be sustained and, if it can, exactly what kind of broadcasting monster it may spawn.

From WSC 296 October 2011

Dear WSC
Interesting that your review of egotistical arch-buffoon Bobby Gould’s autobiography, 24-Carat Gould, (WSC 294) mentions him glossing over allegations of his racism in only four paragraphs. Having written to the man himself during his calamitous tenure as Wales national manager asking for an full explanation of his reported remarks to Wales striker Nathan Blake, I  received a written reply from him (leading my mum to this day to describe him as “a decent man”) supplying “proof” that he is, in fact, not racist at all. Deep within the body of his non-sequitur-littered letter was his challenge to me, an ultimatum that makes my head ache even 15 summers later. Using the classic “I can’t be racist, a lot of my friends are black” gambit, Gould laid it out to me: “…if you think I am racist I suggest you make contact with the following…” going into a list of, you’ve guessed it, black players with whom he had worked. While hoping that I did not need to become Rufus Brevett’s pen-pal to get to the truth of the matter, I was astonished that Gould’s list included the surreal “…and Laurie Cunningham (the late).” Dear old Bobby. If he had merely forgotten that the prodigiously gifted erstwhile Orient, WBA and Man Utd winger had been tragically killed in a car crash, I could have forgiven him. But explicitly to advise me to contact a player whom he admitted he knew was dead seemed to sum up everything every Wales fan already knew about Gould. This, the international manager who chose his captain by drawing lots in the dressing room (with fellow bluster-buddy Vinnie Jones winning the armband, presaging a 7-1-going-on-24-1 defeat in Eindhoven). Bullshit, bluff, arrogance and solipsistic stupidity. Write to a dead player. Oh aye yeah Bob, tell us another Crazy Gang story, you deluded dullard. Luckily Gould left the Wales job soon after and our trajectory ever since has been an embarrassment of trophy-laden tournament wins, coming to Wembley in September to make Barcelona’s Champions League Final performance look a bit kick-and-rush.
Mark Ainsbury, Hertford

Dear WSC
Having read Rob Murfin’s article Easy Pickings (WSC 294), I can only assume from his wish to see newly created clubs start so high up the pyramid that he supports either one of the runners up to the reformed clubs this season, or one of the reformed clubs themselves. Though obviously not Kings Lynn Town, as he would have known that they did not win the United Counties League this season, but came second to St Neots Town and were therefore not promoted. He questions why reformed clubs are placed so far down the pyramid from the liquidated clubs they were formed to replace. Has he not considered this might just be to deter other clubs from repeating the mistakes of these clubs (granted they don’t all heed this message)? Also having the larger supporter base should not give any club a divine right to leapfrog lesser clubs that have been established for many years. I presume he also thinks it was the right decision to allow MK Dons to begin life in the Football League as opposed to starting from the bottom of the pyramid. Some will say it unfairly punishes the supporters of the defunct side, but apart from Chester, whose team was ruined by misappropriation as opposed to outrageous spending on the team, most fans are quite happy to go along for the ride while the cash is flowing and only voice their objection when it all goes horribly wrong. I had the misfortune to see the nouveau riche Crawley and their obnoxious manager secure the Conference title at Tamworth last season. As their expensively assembled side carved open our hapless defence and scored for the third time, their fans started a chant of “That’s why we’re champions, that’s why you’re going down” (only half right, people). Any criticism of Crawley’s outlandish spending habits this season has been dismissed by these supporters as jealousy. I doubt anyone will feel much sympathy if and when Crawley fans find themselves back in the Southern League sometime soon. Rob Murfin writes that that “clubs in a relegation battle can often find some solace in the financial plight of a rival”. The fact is that rival has achieved their position in the league by spending money they don’t have and tax avoidance, whilst the relegated club has been far more prudent and attempted to live within their means. Who really deserves a place in the Conference next season, Southport or AFC Rushden & Diamonds?
Sean Hallam, Tamworth

Dear WSC
Clive Pacey (Lettters, WSC 294) may wish to dismiss my article as “drivel” but his comments only serve to reinforce the case I was making. Surely he realises that the article was not about corruption. It was about attitudes and where we stand as a nation in relation to football in the rest of the world. The House of Commons Media, Culture and Sport Select Committee took my views seriously enough with regard to their report on the 2018 World Cup bid, that they took evidence from me and used a number of points that I raised in the article as part of their conclusions and recommendations as to the way forward for English football. Is it too much to ask that football fans in this country recognise and respect the fact that football exists beyond the Premier League?
Guy Oliver, Christchurch

Dear WSC
I was very surprised to read the following with regards to Brighton in Tom Green’s League One review (WSC 293): “The danger is that, without huge financial backing, or a big home crowd, their future is rather too dependent on retaining their likeable Uruguayan boss.” In August, Brighton are moving into their new home the American Express Community Stadium. A 22,000 seater state of the art stadium costing £100 million. The stadium has been fully paid for by our chairman with no debt to the club. Season tickets have also sold out for next year, with 18,000 being sold. With planning approval going through for new training facilities, Brighton are now set up for Premiership football. With our terrific fan base and chairman I fully expect us to be more likely to do a Norwich than a Scunthorpe.
Richard Allchild, Brighton

Dear WSC
Regarding Andrew Woods excellent article in WSC 294, I share his sadness at the demise of “proper” away ends in an increasing number of football grounds. Having watched Leeds away from home since the late 1970s, I’ve now visited 123 English league grounds and have seen my team play at all but eight of these However, I’ve become increasingly frustrated in recent seasons at the proliferation of new identikit grounds, where the away end just merges into the rest of the ground and has no redeeming features whatsoever (not that Elland Road is blameless in this regard either). When Leeds are now playing away, I am more likely to be wandering around northern England visiting a new non league ground (71 so far and increasing rapidly) – I accept they often don’t even have an away “end” but at least the traditional old-fashioned grounds remain in many instances and I invariably get a powerful sense of nostalgia, remembering how I 1st started visiting new grounds all those years ago.
Paul Dickinson, Aberford

Dear WSC
Regarding Martin Howard’s view on the current restrictions on players’ goal celebrations (WSC 293), I would agree that little harm could come from a player removing his shirt, donning a mask or even indulging in dancing of dubious aesthetic quality. But as for running into a crowd of his own supporters the present rules must surely remain in place. Whenever this happens a scrum inevitably ensues to try to mob the celebrant. This used to be less of a problem in terraced stadiums where fans were cushioned by others around them. I was often swept along several metres by the crowd on the old Kop – scary, but relatively safe. In today’s stadiums though, the seats can become lethal knee-high traps and from experience when celebrations get out of hand in this environment there’s a real danger to life and limb. And this is before we even start to discuss the potential dangers to the player. So I’d encourage broadcasters and journalists, before they – yet again – recite the tiresome “health and safety gone mad” to think about the well-being of the paying punter. Radical, I admit.
John Inman, Warrington

Dear WSC
I pretty much agree with Andrew Woods’ “No man’s land” (WSC 294), other than of course to say Milton Road was the home end at The Dell. Away fans were housed at the Archers Road end, except in its final years when they were shifted to part of the East Stand, and for a period in the West Stand as well until presumably the local constabulary realised the potential for a pincer movement on Saints’ fans in the now-seated Archers Road, by then known as the Bike Shed. “Crummy….stick to beat….embarrassment”; do I detect Andrew finally letting his frustration out after seeing his team lose there all those years ago? Perhaps that’s because popular myth would tell you The Dell was worth a goal start to the Saints who hardly ever lost there. Looking back to the old ground’s final season ten years ago, despite a tenth place Prem finish (ah, them were the days) home defeats were tasted against Cov (twice), Boro, Man City, West Ham, Ipswich and Sunderland. As loved as it was (by home fans! in its day, I doubt you’d find many Saints’ fans who’d find the move from The Dell regressive. And that’s even taking into account the last six years of turmoil caused in part by financing St Mary’s, where away fans are well placed and in full few of the TV cameras.
John Middleton, London W12

Dear WSC
I greatly enjoyed Guy Oliver’s article “The Empire Games” (WSC 293) and generally agreed with the points made therein. However, as an American, I take umbrage with the comment, “…with just the US, Scotland and Australia standing in our way, we might just win a World Cup again one day.” Allow me to remind Guy that the US finished atop the table in group play at the 2010 World Cup, ahead of England. In addition, the two drew when they met in the group stage. While the popularity and success of both the US men’s team and MLS have both grown since the mid-1990s, the England team has clearly regressed. The EPL’s success, of course, has been largely built on outstanding imports. As a nation, England can keep heaping praise on aging players such as Terry, Lampard and Gerrard, but the national team has been exposed for the mediocrity it is. The US will absolutely win a world cup before England ever gets to another final. England must get over their undeserved smugness if they wish to ever succeed at the international level.
William J Smith, Brooklyn, NY, USA

Dear WSC
Archie McGregor’s article in WSC 294 about the lack of a pyramid system in Scottish football was interesting, but I think he may have overestimated the volatility of the English system. Comparing the 1986-87 and forthcoming 2011-12 season – the 25-year period over which Archie points out that 8 new clubs have entered the Scottish league – there were 12 clubs who played in the earlier season but will not be in the league this coming year: Luton; Grimsby; Mansfield; Chester; York; Darlington; Newport; Wrexham; Cambridge; Halifax; Stockport; and Lincoln. Of these teams, all will play in the Conference next season except Chester and Halifax, and both are well on their way back there, subsequent relegations having been caused as much by financial problems as playing issues (see Rob Murfin’s article also in WSC 294). Some of these teams are having only their debut season at the fifth level (Stockport), or have only been down a season or two; the only really long-term absentees have been Newport. I think we can certainly expect Luton to return soon, and probably a few of the others. The following clubs are in the league this coming year but were not there in 1986-87: Wycombe; Yeovil; Accrington; Cheltenham; Barnet; Morecambe; MK Dons; Stevenage; Barnet; Burton Albion; Crawley; and Dagenham & Redbridge. For a league twice the size, and a population eight times the size, this therefore makes the English league rather less volatile than the Scottish over that period. This is more true when we look at the achievements of the promoted clubs. Of these 12, none will play above the third level this season, nor indeed have ever done so. Accrington were a league club of long standing in the past, and MK Dons a zombie club akin to Airdrie United. Without meaning to offend the fans of the remaining ten clubs I would say that from amongst them, only Wycombe and Yeovil have truly established themselves in the league, though I suspect Stevenage will also do so. Certainly none of them have achieved anything comparable with Inverness CT in Scotland, nor even Ross County. I am not saying I agree with Scotland’s approach to relegating clubs from to its league but when we look at the achievements of those it has admitted, it is not apparent that the ‘arbitrary choice’ method is any worse at selecting worthy league entrants than the ‘playing prowess’ view favoured south of the Tweed, and arguably, it might even be more successful.
Drew Whitworth, Hebden Bridge

Dear WSC
I was disappointed – but not surprised – to see disparaging remarks about Rafa Benitez in WSC 294. Apparently, according to your editorial, he was guilty of “impulsive bulk buying” which has hampered Kenny Dalglish’s efforts to build a squad. Your writer implies that Milan Jovanovic was one of these “bulk buys”, when a quick check would have revealed that Jovanovic was in fact the first signing of that shrewd talent spotter, Roy Hodgson, who was generally applauded for it by his chums down there in the southern press. Woy then proceeded to add further kwolity in the shape of Joe Cole, Paul Konchesky, Christian Poulsen and Brad Jones – all of whom are currently congesting the Anfield exits. Even Woy’s best signing, Raul Meireles, seems earmarked for departure. In the meantime, two of Benitez’ signings – Javier Mascherano and Fernando Torres – were sold for a combined total of around £70M, which must have made things exceedingly difficult for Kenny when he wanted to buy Luis Suarez and the crocked Andy Carroll for £55M total last January. Benitez’ critics – like your Adam Bate (Home Valuation, WSC 294) generally point to extravagant and ill-judged spending as his major weakness. But the figures, which are easily available, show that his net spend (a notoriously difficult concept to grasp for the journalist with an agenda) was just £90M in six seasons – a total that even the Daily Mail agreed with. Dalglish has already spent more than half that amount this summer buying “topnotch” British players. Amongst other things, Benitez produced the best Liverpool team for 10 seasons and achieved the club’s two best ever Premiership points totals. I won’t mention regular top four finishes and European glory nights, as these obviously don’t count. Bashing the sporting press for excesses and inaccuracies is all very well, but the story about motes and planks comes to mind.
Fred Oldfield, Bromsgrove

From WSC 295 September 2011

Dear WSC
I’m assuming the Ruud Gullit who recently defended himself working for a dictator by saying he wasn’t interested in politics (Caucasus calling, WSC 292) to be the same one who dedicated his 1987 European Player of the Year to Nelson Mandela. I realise people’s opinions can change over 20 years, but I’m just curious as to what made him decide he wasn’t bothered about injustice anymore.
John Chapman, Sheffield

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Alan Tomlinson looks at the avoidable mistakes, inherent problems and myriad challenges faced by the FA and its incoming chairman

“The highest parliament in English football… the mother of football parliaments,” football writer and former Cambridge Blue Geoffrey Green called the FA in 1959. And despite the power on the field of South American national sides and the legendary Real Madrid team, Green could also laud the FA as “an authority in every land”. 

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