Stockport County have been reaping the benefits of breaking into the Chinese market and developing contacts in the more isolated western provinces, as Hugh Wilson writes
Everybody wants a piece of the Chinese market these days, but Stockport County are not perhaps the most obvious candidates to exploit European football’s global popularity. Still, while Manchester United and Real Madrid have concentrated their brand-building activities on the big cities and eastern seaboard, County have been quietly developing contacts in China’s more isolated western provinces. In these regions – and this may come as something of a surprise to the Edgeley Park faithful – County are the most respected European club side of them all.