Bill Shankly was not just a football manager: he was a communicator. Barney Ronay listened to his words come to life and was reminded of a thousand pale imitations
In 1997 a plaque was unveiled in Glenbuck commemorating the 55 professional footballers the Scottish mining village produced during the last century. Among them was Bill Shankly accompanied, even here, by what have become his defining epithets: “the legend, the genius, the man”. This seems to be more than just a localised view. “I watched his genius unfold,” wrote Tom Finney in 1993. “A great man, a great manager and a great psychologist,” enthused Kevin Keegan. No mention of Shankly, it seems, is complete without a magisterial turn of phrase. The legend, the greatest, the granditudelissimus – when it comes to Shankly we all turn into Don King.