Arsenal are attempting to control their fans' nickname, as Jon Spurling reports
With the media gleefully fanning the flames of boardroom discontent (described as a “civil war” in the Daily Telegraph), the last thing Arsenal need is a protracted conflict with sections of their own support. Yet with the announcement that the club has applied to trademark the word “Gooner”, a damaging legal struggle could ensue. The battle over the club’s financial direction could rumble on for a long time – Arsène Wenger and chairman Peter Hill-Wood’s desire for self-sufficiency within five years is in marked contrast to the David Dein-chaired Red and White Holdings’ urge for a rapid injection of cash. The war against global capitalism in N5, however, was lost long ago. Arsenal’s plan to register a word that was coined by supporters over 30 years ago is further evidence of the club’s frequent heavy-handedness when it comes to exploiting their commercial potential.