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Search: 'Brazil'

Stories

Rooing the day

Football still isn't the number-one sport in Australia but, believes Mike Ticher, Guus Hiddink's team showed plenty of others how the game should be played

When the world seems to have changed utterly, it takes only one moment to shatter the illusion. Mine came after Craig Moore’s equalising penalty against Croatia in Stuttgart, when the animated bloke in the Socceroos shirt next to me said: “So, what happens if it’s a draw?”

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Next best things – France

After their embarrassing exit in the group stages in 2002, France atoned for their errors by reaching the final. Neil McCarthy gauges the reaction across the channel

There’s a hard lesson to learn from the performances in the 1998 and 2006 World Cups: the less the French public think of their team, the better they do. Victory in one World Cup then reaching another final is a record that surely any country outside Brazil would be jealous of. But as 2002 proved, it only happens to France if the supporters really believe it won’t.

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Next best things – Portugal

Having beaten England, Portugal found themselves within a game of the World Cup final. Phil Town captures the mood in Portugal

Speaking some time back at a conference on motivation, Luiz Felipe Scolari told the story of his first days with the Selecção in 2002. He got the players together and asked them to imagine the team as a truck and to consider what part of the truck each of them thought they represented. He found that what he had inherited from António Oliveira was a truck with four drivers and a wheel missing. Six months later, the same experiment came up with just two drivers and all the wheels in place.

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Weight of expectations

Brazil travelled to Germany as favourites, but Ronaldo, Ronaldinho and friends rarely looked worth the hype. As Robert Shaw explains, they paid the price for putting commercial concerns ahead of football

Carlos Alberto Parreira is an articulate coach, accustomed to giving presentations. But when it really mattered at the World Cup he was strangely speechless. After Thierry Henry slipped past a sleeping defence, Parreira seemed dumbstruck and delayed shuffling his pack, with Robinho left on the bench until it was too late. Brazil’s formation based on an attacking quartet was set in stone, although the notoriously cautious coach had only really seen it work well against Argentina in the Confederations Cup final last June and in the drubbing of Chile in September.

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Branding exercise

You couldn't avoid seeing the endless plugs for sponsors but, wonders Barney Ronay, did they make you buy anything?

This was surely the most energetically sponsored World Cup yet. Certainly, there was something different about the corporate presence. FIFA and your local TV channel may have long since run out of easy ways to up the logo content. But somehow it was all just a bit more insistent. The pitch perimeter advertising was standardised at this World Cup, with – you’d imagine – each step closer to the holy grail of the halfway line eagerly auctioned off. Close your eyes and you can still picture them all. Hyundai, Toshiba, McDonald’s, Coca-Cola (in Brazil colours). Something called Avaya. At most grounds the advertising boards themselves had either been extended to cover the first couple of rows of seats or framed by a lemon tarpaulin to give them that extra grab factor. These ads were super-sized – bigger and, unless there’s something drastically wrong with the contrast on my television, brighter, too. 

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