A new generation of football magazines has appeared in Europe of late, breaking the monopoly of established, establishment titles. The first of an occasional series looks at the subversion and humour attracting readers in France. Neil McCarthy reports
Publishing its 30th monthly edition in January 2006, S0 Foot is becoming firmly established as France’s main alternative football magazine with a print run of 80,000 and an estimated readership of more than 200,000. It’s not a mean feat, considering that French football is already largely covered by three mammoths: the daily L’Equipe, its bi-weekly stable mate, France Football, and the monthly Onze Mondial. L’Equipe and France Football both celebrate their 60th birthdays this year and Onze Mondial, France’s equivalent of Shoot!, its 30th.