Robert Shaw tells us how in Brazil, increasing numbers of the country's star players are ploughing some of their riches back into community projects
Alongside top of the range sports cars and (something) every leading Brazilian footballer these days wants to have a pet social project. Jorginho, the right back in Brazil’s 1994 World Cup winning team, was already thinking of setting up an education schheme as he extended a playing career that had included spells with Flamengo, Bayern Leverkusen and Kashima Antlers. It eventually came to fruition when Bola pra Frente (Move the Ball Forward) was launched on June 29, 200 in his birthplace of Guadalupe in Rio de Janeiro’s sprawling northern suburbia, overlooked by the spartan block of flats where he grew up. “When we brought the site where Bola pra Frente is today it was an area overgrown with bushes, with horses and pigs running around, he says. “What makes me happy is to look at the same place now and see a very different picture: children playing sport, learning about citizenship and building a better future.”
