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From The Back Page 
To The Front Room

339 MediaFootball’s journey through the English media
by Roger Domeneghetti
Ockley Books, £12.99
Reviewed by Tom Davies
From WSC 339 May 2015

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We are frequently told that both the media and football have become distortingly all-pervasive, so a history of the relationship between the two would appear long overdue. In this exhaustively well-researched book Roger Domeneghetti delves deeply not just into the earliest histories of both but into what initially seem like diversionary tangents – betting, gaming and comic strips. If these are occasionally longer than they need to be, they do at least fit the author’s wider, convincing narrative of mutual interdependence.

Tracing this many-tentacled history, from the newspaper boom in the late 19th century through to the Premier League, Sky and Twitter, it is obvious how football and the media industry have always fed off each other. We may rail against kick-off times being switched at the behest of TV companies but the “traditional” Saturday 3pm start is rooted in media demands. Regional newspapers in the late 1800s required standardised kick-off times to suit Saturday evening edition deadlines. Into the 20th century, early newsreels looked to play up talking points and personalities. Sport drove radio sales and provided events for the newly established BBC to build itself around.

A common theme is the authorities’ inability to prevent themselves being outwitted, or to protect the game’s wider interests. From the wrangling with the BBC that obstructed the broadcast of inter-war Cup finals to the way the FA allowed themselves to be outflanked by the TV companies and Premier League, wearily familiar shortcomings persist.

The BBC’s agreement to pay the FA £1,000 to broadcast the 1953 FA Cup final “set the template for football coverage to this day”, not least in investing the “Matthews final” with symbolism. Competition between broadcasters changed the game again: “If the football authorities were unclear as to how exactly their relationship with television should develop, neither the BBC nor their rivals had any such doubts,” writes Domeneghetti.

The chapter on the development of newspaper journalism sheds light on the changing status of players and their relationship with reporters, as well as on the way those papers have altered, with the expansion of broadsheet coverage flattening their distinction with the red tops; writers move between both with increasing frequency. Fanzines are also given their due for changing how football was written about in the mainstream.

Domeneghetti is a press box regular himself and writes about football for the Morning Star, so as might be expected a strong social-political context frames his narrative. This, and a breezy conversational style, ensures that the dominant perspective here is that of the ordinary fan/reader/viewer. Media-analyst business-speak is thankfully lacking.

Of course we end on blogs and social media, which have given both fans and players more of a voice while posing challenges to the traditional industry. “The process of becoming a football writer’s become more democratised,” Jonathan Wilson points out here, yet making a living from it becomes ever more precarious. The contention that football is central to new media might be overstated, but not by much, though the deaths of various sectors (radio, newspapers) have been predicted many times, and not always accurately. Instead, they’ve muddled through, much like clubs themselves.

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Hard Case

337 CaseThe autobiography of Jimmy Case
by Jimmy Case
John Blake, £18.99
Reviewed by Seb Patrick
From WSC 337 March 2015

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If things had worked out differently, Hard Case could have been the first footballer’s autobiography to be crowdfunded. Jimmy Case and his ghostwriter Andrew Smart initially sought to get the book printed via online publisher Unbound, a site on which authors solicit advance orders for titles, last year but Case’s memoir didn’t attract enough pledges. Undaunted, they’ve instead managed to find a traditional publisher to take it on – but unfortunately, this change in approach doesn’t seem to have affected the content of the book, which feels badly in need of a stronger editor’s hand.

What becomes immediately apparent from its disjointed, conversational style is that Hard Case is essentially a transcription of Case talking about his career and sharing anecdotes. An opening chapter centred on his Wembley experiences at both Liverpool and Brighton suggests that these thoughts have been grouped together in some kind of thematic order; but from then on it’s a roughly chronological run through his playing career, which nevertheless takes in several diversions forwards or backwards whenever the mood strikes him to refer to something elsewhere.

It’s clear that making itself an accessible read is one of Hard Case’s foremost aims – it’s a welcoming book, from its fairly large print size to its apparent desire to directly replicate the experience of hearing Case reminisce in person. But this style lends itself to repetitiveness very quickly, and by the time you’ve read him guess at having played “thirty-seven games” for the reserves in a particular season only ten pages or so after having already stated that same figure as precise fact, you begin to yearn for Smart to start interfering in the narrative a bit more decisively.

Case himself is difficult not to warm to, especially when telling the Daily Mail’s Jeff Powell directly to his face that he hates him, or responding to a Kenny Sansom taunt about his lack of England caps with the reply “Sorry, I thought you said European Cups”. In his time at Liverpool he was the archetypal example of a hard-working, tough-but-honest 1970s pro and his career is littered with distinctive quirks, from being allowed to continue his apprenticeship as an electrician after signing for Liverpool (essentially becoming a semi-pro player for two years) to being a contemporary of Tommy Smith and Ian Callaghan who was somehow still playing in the Football League as late as 1995.

Yet while there’s much about Case’s career that was unique to him, there are also a good number of his stories – especially on the pitch – that are on the somewhat generic or predictable side. He even manages to squeeze in perhaps one of the most forgettable Bill Shankly stories yet recounted in an autobiography. It’s a shame that so many of these take up space that could have better been spent exploring his life outside football a bit more.

Instead, once the tale of his later years on the south coast is concluded, Case switches to a chapter in which he discusses the present-day Liverpool side’s prospects with an optimism born out of the events of the 2013-14 season. It’s an ill-advised sojourn that has the effect of severely dating Hard Case even before it’s reached shelves; and it’s symptomatic of a book that, for all its good intentions and occasionally lively source material, is sorely in need of knocking into better literary shape.

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O, Louis

337 VanGaalIn search of 
Louis van Gaal
by Hugo Borst
Yellow Jersey Press, £9.99
Reviewed by Jonathan O’Brien
From WSC 337 March 2015

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Hugo Borst was supposed to analyse the 2014 World Cup for viewers of Dutch television. Instead, however, he spent the tournament lazing around on a sofa in the NOS studios, petting his dog and quaffing bottles of red wine, while saying hardly anything in the entire month. Not so much punditry as performance art – and a penny for the thoughts of whoever signs NOS’s cheques.

Borst and Louis van Gaal used to be close friends – the way Borst tells it, anyway – but fell out when Van Gaal accused Borst of giving his mobile phone number to another journalist. Borst’s long-standing obsession with his former pal has now reached its deranged apotheosis in this ludicrous but strangely compelling book, which has been translated from the original Dutch in the wake of Van Gaal’s move to Manchester United. Determined to saw his way through the layers of obstinacy and arrogance in order to unearth the “real” Van Gaal, he decides to analyse his hero/nemesis through the prism of psychology – and to get other people to do it.

So Borst ropes in a succession of Dutch experts in their own fields to make sense of the managerial martinet. If you’ve ever wanted to know what a stand-up comedian makes of Van Gaal (“He goes against the grain of the times we’re living in”), or how a politician regards him (“There are signs that he’s mellowing”), fill your boots. Luckily, some of the contributions are more illuminating. A priest, pondering Van Gaal’s publicly stated renunciation of God and all religion after his wife died of cancer, muses: “It’s understandable, of course. Who else are you going to hold responsible? It’s a mystery. The mystery of suffering. Where does it come from, and why? And why am I the one to suffer?” The cleric concludes that Van Gaal finds salvation in “unrelenting hard work [and] achieving results”.

There are times when Borst wanders onto somewhat dubious ground. Hiring a psychiatrist to analyse a third party who they’ve never even met is fatuous at best, and deeply crass at worst. The bit where he rings up Ronald de Boer to ask if Van Gaal uses Botox makes you feel embarrassed for him. And was it really necessary to pick over the contents of a long-ago phone conversation between Van Gaal and the doomed Robert Enke, when the latter was about to sign for Barcelona?

Borst just about gets away with all this because his way with words is undeniably very entertaining (either that or the translator did an extraordinary job with the raw material). His authorial voice, gently sarky and sardonic without ever quite overdoing it, puts you in mind of another Dutch writer, Herman Koch, whose deceptively serene tales of middle-class viciousness have found a wide audience both in the Netherlands and outside it. Sure enough, it comes as little surprise when Koch himself turns up on page 100, musing on how Van Gaal reminds him of one of his old teachers at school. A weird book, but despite its numerous lapses of good taste a fun one.

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In Search Of 
Duncan Ferguson

336 DuncThe life and crimes of 
a footballing enigma
by Alan Pattullo
Mainstream, £18.99
Reviewed by Archie MacGregor
From WSC 336 February 2015

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For someone who so determinedly shunned the media throughout his playing career Duncan Ferguson had quite a knack for grabbing headlines. The two were intrinsically related of course and contributed to him polarising opinion like few other Scots-born players have in recent decades, with perhaps only Graeme Souness ahead in the queue. This book lays bare not only justifications for his brooding hostility towards the press pack but also in turn how such unwillingness to explain himself fuelled antipathy towards him, especially in Scotland.

For those with strongly held opinions over whether Ferguson was a chronic underachiever with delinquent tendencies or a mixed-up kid who just needed to feel appreciated it’s unlikely this thoughtful and even-handed appraisal by Alan Pattullo will persuade them to change camps. Among the undecided there is simply just a lot more to ruminate over.

On the playing side the book chronicles Ferguson’s emergence as an exciting prospect at Dundee United, a then record-breaking £4 million transfer fee when he moved to Rangers in 1993, his failure there and the headbutt on Raith Rovers’ Jock McStay that led to a short jail sentence, a smattering of generally underwhelming international appearances and finally rejuvenation of sorts, eight sendings-off and near folk-hero status in two spells at Everton. Off the field Ferguson also emerges as no less paradoxical. For every interviewee testifying that he was “fun”, “sensitive” or had “a heart of gold” there is another portraying him as a “hellraiser”, “cruel” or “difficult to like”.

It’s hard not to escape the view that Ferguson’s early experiences under the successful but authoritarian Jim McLean at Tannadice shaped his seemingly ambivalent attitude towards the game. Along with notoriously long contracts to tie players down, there were results-driven pay packages with low basic wages topped up with relatively handsome appearance and win bonuses. This bred a “brutal” culture within the club where players competed ferociously with one another to make sure they were in the matchday squads. Newcomers were treated as unwelcome potential rivals and details of how Ferguson once humiliated a young German trialist by cutting up his suit in the dressing room make for particularly uncomfortable reading.

His penchant for getting into trouble ultimately led to a spell in Barlinnie prison. This was viewed as harsh by some but three previous convictions for assault prior to the McStay incident hardly stood him in good stead in court. However no one in the book offers any support for the SFA also seeking to impose a 12-game ban as its own punishment – a move that wholly soured Ferguson’s relations with the Association and all but extinguished his desire to play for Scotland.

It was letters of support from Everton fans, including one from a young Wayne Rooney, that Ferguson credits with keeping him going through those dark days and helped forge the strong relationship he has with the club to this day. Pattullo, like others who have taken a keen interest in his tumultuous career, could barely imagine him ever becoming a coach but there he is, an integral part of Roberto Martínez’s back-up team at Goodison Park. Heavens he’s even started speaking to the press occasionally. Maybe the autobiography will be next.

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The Game Of Our Lives

335 GoldblattThe meaning and making of English football
by David Goldblatt
Viking/Penguin, £16.99
Reviewed by Alan Tomlinson
From WSC 335 January 2015

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David Goldblatt writes with the authority of a serious academic theorist of the globalisation process, but displays a lucidity and fluency to match the best feature journalists and sport writers. In The Game Of Our Lives he draws on specialist journalism, consultancy reports, arcane academic findings, new media and personal observations to analyse how English football has both mirrored and anticipated the broader neo-liberal agenda over the last two or three decades. Citing JK Galbraith in his conclusion, Goldblatt argues that English football represents the triumph of unaccountable affluence for the few over the many whose experiences and hopes are increasingly defined by the deprivations that denies them access to the game’s new riches.

The book confirms how swiftly the Premier League seized power in the early 1990s, and how timid the FA were in defence of the traditional values of the game. There may have been reviews, commissions and discussion of the need for serious change and modernisation; but the FA never managed to act, beyond the backing of the Taylor report for reform following the Hillsborough tragedy. Yet the consequent modernisation of grounds, in significant levels publicly funded in the name of community and civic goals, was a transformative project that Rupert Murdoch must have thought was a ruse or a booby-trap. But no, here it was on the eve of transnational satellite broadcasting: a cleansed and modernised infrastructure for him to buy into and sell on worldwide. Rarely has any besieged culture handed the battering-ram to the invasive aggressor in such a naive and timid way.

Goldblatt knows the sport too, and this is far from any dry history of the economics and politics of the game. He conveys the enduring cultural appeal of football, the resonance of matchday in the face of the forces of “fragmentation and distraction” that the new mobile media bring to bear in threatening the crowd’s “unbroken engagement and shared experience”. Analyses of the culture of the game, including the lost genius of the flawed Paul Gascoigne and the global profile of the feted metrosexual David Beckham, alternate through the book with vignettes on the political and economic realities of the emerging neo-liberal agenda. He illuminates the meaning of the game in its Premier League phase, balancing an evocation of its excellence and attractions with a critique of its financing and governance, reminding us too of the collective values that originally made football possible in its modern form, and of the game’s capacity to offer models of co-operative endeavour.

In a synthesising achievement of this scale, errors will certainly have crept in, and Burnley’s former chairman Barry Kilby is presented as “benefactor… Barry Kidder”. Wigan Athletic were formed in 1932, not “the late 1970s”, which was when they replaced Southport in the League; England’s “first defeat by a foreign team at home” was not the Hungarian lesson at Wembley in 1953, but a 2-0 loss to Ireland at Goodison Park in 1949. But this is a superb study that will surely inform and sustain debate on the nature and culture of the game, and the impact of the excesses of the Premier League upon football’s rich cultural legacy.

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