John Williams of the Sir Norman Chester Centre for Football Research examines the findings from the latest Premier League fans survey and a similar report covering Nationwide League clubs
Embarking on the National Fan Survey is, even now after a few years of trying, still something of a dip into the unknown. Experienced clubs have a nasty habit of “forgetting” exactly what it was they had done last time to achieve a reasonable supporter sample. New recruits have to be carefully schooled in the job to be done.