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Only minutes from the London 2012 site lies a very different sort of sporting venue. Ian Aitch visits the Old Spotted Dog

As any true football fan knows, even the sight of five ten-year-old kids playing three-and-in is enough to make you watch back over your shoulder as you walk across the park. So, as you can imagine, moving so close to a real football ground that an errant shot of Geoff Thomas proportions could end up in your back garden is the kind of thing that makes you divert the walk to the corner shop, just so you can admire the floodlights peeking up from behind the fence.

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Ian Rands looks at the mixed results of the extensive efforts to export the Sheffield United brand around the world

If I was to tell you that there is an English football club developing a global brand that currently encompasses five clubs on three continents, including the first foreign investment in a Chinese team, I suspect that Sheffield Utd will not be the first club that comes to mind. You might also be surprised to hear that other interests include sponsorship of an Indian football academy and an advisory role with the Syrian FA. Over the last four years this “global Blades family” has developed apace, but not without a few problems along the way and a lingering degree of cynicism among United fans.

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Dear WSC,
I’m sending out a plea to WSC readers to see if they can tell me of a top goalscorer who was less popular with his own club’s fans than Bournemouth’s Brett Pitman? As Steve Menary’s entry for the Cherries stated in your Season Guide (WSC 283), he was always the first to be moaned at by the Dean Court crowd despite banging in 26 League goals last season (not to mention the 30 before that since making his debut as a teenager in 2005). Granted, Brett was hard to love. His body language was a combination of seemingly uninterested slouch with an unathletic, head-lolling waddle. His reluctance to jump for or chase down over-hit passes was an obvious crime in the eyes of the average football fan. I guess his arm-waving, sour-faced tantrums when not receiving the exact ball he wanted from team-mates cemented his distant relationship with the fans. I can’t recall a single chant about Brett – an astonishing feat when less talented strikers like Alan Connell (13 goals in over 100 games) were lauded on the terraces. Pitman had been at the club since he was 16 years old, scored spectacular goals ever since and never demanded a move – hardly the sort of pantomime mercenary or hapless donkey that usually attracts the ire he received. After signing for Bristol City, his valedictory interview with the local paper was not a fond farewell: “Pitman Fires Broadside At Cherries Boo-Boys” read the headline. So can any other readers suggest a less-loved goalscorer at their club? Not just one that left for a rival or did a silly celebration in front of his former fans when scoring for his new team – but one with a consistent record of excellence met with lukewarm indifference at best?
Simon Melville, London

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Paul Giess looks at the legacy of the summer's World Cup for the hosts and the future prospects for the national league

The surge of optimism experienced across South Africa during the 2010 World Cup having died down, daily life has returned its normal mix of strikes, unpopular government legislation and continued difficult economic conditions. At the start of the new football season there are still a handful of well-worn flags flying from cars and houses as residents cling on to memories of the few weeks when their divided nation came together as one. It remains to be seen if this will spill over into any renewed support for the 16 teams that will battle out the 2010-11 Premier Soccer League (PSL).

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Steve Bradley explains why the opening night of a new national stadium led to unnecessary embarrassment

Wednesday August 4 should have been a proud day for Irish football. With the covers lifted from Lansdowne Road to reveal the new 50,000-capacity Aviva Stadium, the Football Association of Ireland (FAI) threw a housewarming party to celebrate. But the invite list and guests’ behaviour left a sour taste for some fans.

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