It's a phrase which is regularly repeated throughout the world to describe football. Ian Plenderleith looks at its numerous appearances in modern sport writing to decide if the game really is beautiful
God curse Pelé for the beautiful game. Not for having played it, but for having said it. The cliche has become so entrenched in football writing, it’s almost as though some all-powerful totalitarian linguist had banned the word “football” from public use, and we have developed this cunning euphemism instead. Never mind that football, like any other sport, is only beautiful in rare, fleeting moments. And disregard all those other profound authors from the past two decades who’ve been telling us that football is in fact more than a game. There are numerous books, columns and websites which have co-opted the five syllables as their main moniker. We can presume they all thought they were the first.