The papers were pleased by the trouble at West Ham v Millwall – it gave them a reason to get angry
“We hoped it had disappeared forever but deep down we knew it was still out there festering, simmering.” Unfortunately Ken Dyer of London’s Evening Standard was not speaking about the hypocritical moralising of the great British newspapers, but rather the shocking, photogenic and highly lucrative stories about football hooliganism in the wake of the violence at West Ham v Millwall. “Today, when the blood is washed from the pavements of east London and the ripped seats, coins and debris are cleared from the pitch, questions will be asked,” mused Dyer evocatively. Perhaps, prior to writing about the “violence we prayed had left our game for good”, he ought to have questioned his paper’s marketing team’s use of billboards plastered with the gaudy advertisement: Football riots – all the pictures inside.