As Ian King observes, the media now defines football supporters by their fanatical behaviour. Is this encouraging some to behave in an increasingly irrational, negative and anatagonistic manner?
When the retail chain Sports Direct (SD) makes news it is usually in connection with their owner, Mike Ashley. But in mid-August several newspapers carried the story of a man who went to an SD store and spent £55 on a replica Man Utd shirt. He decided to have “YSB” (which stands for “You Scouse Bastards”, apparently), “96” and “Not Enough” printed on the back of it. He then posted pictures of his purchase on Facebook. Sports Direct say that they will now only allow the printing of current players’ names on their shirts and that the sales assistant who had the design made up didn’t understand it. This line was not accepted by Margaret Aspinall of the Hillsborough Support Group: “I don’t believe it is possible someone printing football shirts wouldn’t know what the message meant.”
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