Mark Segal looks at how Europe's media-savvy clubs are competing to reach new supporters on other continents
Manchester City’s ambitions to break into the Premier League’s top four may still be in the balance this season, but their determination to mix it with the elite in the online world continues apace. Since their takeover by the Abu Dhabi Group, City have relaunched their website to critical acclaim and become the kings of social media with popular feeds on Twitter, Facebook and Flickr. Soon after the takeover, City also launched an Arabic version of their website and now they’ve enhanced this offering by adding an Arabic Twitter feed (@CityArabia).