Is Sky's subscription-TV dominance about to be challenged? Gavin Willacy explains why he parted with his credit-card details
For seven years, I have proudly resisted the lure of a Sky Sports subscription, defying the seductive glances of pay‑TV. I watched my football in the flesh, and live on the Beeb, ITV and Five. An hour of MOTD was enough Premier League action for me and I was an expert on MLS and Serie A. Sky was a luxury I could easily do without. This summer I was not so sure.