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Celtic's Lost Legend
The George Connelly Story
by George Connelly with Bryan Cooney
Black and White, £17.99
Reviewed by Jonathan O'Brien
From WSC 272 October 2009 

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A Bhoy Called Bertie
The Bertie Auld Story
by Bertie Auld with Alex Gordon
Black and White, £17.99
Reviewed by Jonathan O'Brien
From WSC 272 Oct 2009 

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It’s a truism that long-retired players almost always produce autobiographies far more absorbing than those of their still-playing or recently quit counterparts. Any Celtic fan unfortunate enough to have parted with hard cash for the memoirs of Henrik Larsson, Paul Lambert or Gordon Strachan won’t be making the same mistake again in a hurry. Mercifully, these offerings from a pair of late-1960s/early-1970s cult figures are both a cut above the usual dross.

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Dear WSC
I read with interest Paul Joyce’s article concerning the rebranding of SSV Markranstadt as RB Leipzig in WSC 273. Only this summer it was rumoured that my club Southampton would be saved from extinction by becoming co-opted into the Red Bull sporting portfolio. While the team colours, fitting snugly with the brand, would not need to change the adding of the Red Bull moniker seemed a step too far. Surely something would be lost in fusing a global brand, with all its focus-grouped values and marketing spin, to a football club; an act of historic vandalism similar to replacing stained glass windows in a church with double glazing while nailing a satellite dish to the spire. The internet debate suggested, however, that many Saints supporters were happy to trade naming rights in exchange for the club’s survival. The same supporters had several years previously reacted angrily against a corporate branding of St Mary’s Stadium as simply the “Friends Provident Stadium” with the ensuing negative publicity resulting in a U-turn with the addition of St Mary’s to the title. Corporate patronage is not as new as we would like to imagine. The P in PSV Eindhoven stands for Philips, as in the Dutch electrical giants,  with the club’s home games at the Philips Stadion. Indeed, many clubs have benefited from long-term relationships with business which may be far preferable to other ownership and financing options; a quick glance around the leagues reveals several fates far worse than “Red Bull Saints”. Football may be just a game to some but following our team is about being part of a community, feeling a connection with the friends and strangers stood next to us at the ground. It is a thread linking us to people looking out for the score on a TV screen or in a newspaper on the other side of the world. Brands by their nature seek to harness and transform these feelings to translate them into profit, in the process sullying the very spirit of our club. Barcelona’s motto is “more than a club”. Every clubs motto should be “more than a brand”.
Neil Cotton, Southampton

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Rangers and Celtic have once again hinted that they could leave the SPL. Keith Davidson thinks it might be for the best

This autumn, Celtic chief executive Peter Lawwell and Rangers equivalent Martin Bain once again raised the issue of their clubs quitting Scottish football for more financially lush pastures – England or a North Atlantic League involving sides from the Netherlands and elsewhere.

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With their big-spending years over and Champions League place under threat, Rangers' future looks grim, says Neil Forsyth

Well at least we now know what was behind Rangers’ most recent insistence that they will soon leave the SPL behind, seeking greater riches in England or the ludicrous proposition of an Atlantic League (a strange set-up involving clubs from “second tier” nations such as Portugal and the Netherlands). No sooner had any observers still paying attention wearily worked through statements such as Rangers chief executive Martin Bain’s declaration that Rangers would be out of Scottish football “within ten years”, then the real motivation for this latest attempt to escape to a bigger TV deal became clear.

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Twitter has changed reporting and news analysis. Mark Segal looks at its footballing role

October was a good month for fans of microblogging site Twitter after they were credited with both protecting the integrity of Parliament and bringing Daily Mail columnist Jan Moir to book over her article on the death of Stephen Gately. And the site notched up a significant hat-trick when Rangers midfielder Maurice Edu used his feed to reveal he had been racially abused by fans after the club’s Champions League defeat to Unirea Urziceni.

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