Search: 'UEFA'

Ian Rands looks at the mixed results of the extensive efforts to export the Sheffield United brand around the world

If I was to tell you that there is an English football club developing a global brand that currently encompasses five clubs on three continents, including the first foreign investment in a Chinese team, I suspect that Sheffield Utd will not be the first club that comes to mind. You might also be surprised to hear that other interests include sponsorship of an Indian football academy and an advisory role with the Syrian FA. Over the last four years this “global Blades family” has developed apace, but not without a few problems along the way and a lingering degree of cynicism among United fans.

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Only recently formed, the ECA already faces the daunting task of taking on football’s leading organisations in an attempt to increase fairness across the board. Steve Menary reports

When is enough really enough? For Europe’s biggest clubs, seemingly never. The formation of the European Clubs Association (ECA) was supposed to end the selfish lobbying of the big clubs but, having turned European football into a cash cow, the continent’s leading sides are now targeting the money FIFA makes from the World Cup and distributes to member associations.

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Dear WSC,
I’m sending out a plea to WSC readers to see if they can tell me of a top goalscorer who was less popular with his own club’s fans than Bournemouth’s Brett Pitman? As Steve Menary’s entry for the Cherries stated in your Season Guide (WSC 283), he was always the first to be moaned at by the Dean Court crowd despite banging in 26 League goals last season (not to mention the 30 before that since making his debut as a teenager in 2005). Granted, Brett was hard to love. His body language was a combination of seemingly uninterested slouch with an unathletic, head-lolling waddle. His reluctance to jump for or chase down over-hit passes was an obvious crime in the eyes of the average football fan. I guess his arm-waving, sour-faced tantrums when not receiving the exact ball he wanted from team-mates cemented his distant relationship with the fans. I can’t recall a single chant about Brett – an astonishing feat when less talented strikers like Alan Connell (13 goals in over 100 games) were lauded on the terraces. Pitman had been at the club since he was 16 years old, scored spectacular goals ever since and never demanded a move – hardly the sort of pantomime mercenary or hapless donkey that usually attracts the ire he received. After signing for Bristol City, his valedictory interview with the local paper was not a fond farewell: “Pitman Fires Broadside At Cherries Boo-Boys” read the headline. So can any other readers suggest a less-loved goalscorer at their club? Not just one that left for a rival or did a silly celebration in front of his former fans when scoring for his new team – but one with a consistent record of excellence met with lukewarm indifference at best?
Simon Melville, London

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Steve Bradley explains why the opening night of a new national stadium led to unnecessary embarrassment

Wednesday August 4 should have been a proud day for Irish football. With the covers lifted from Lansdowne Road to reveal the new 50,000-capacity Aviva Stadium, the Football Association of Ireland (FAI) threw a housewarming party to celebrate. But the invite list and guests’ behaviour left a sour taste for some fans.

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Alex Anderson reflects on the unusual task he has set for himself, of going to watch every team that has reached a European cup final

I’ve seen 66 of them. That’s exactly two-thirds. There are probably some who’ve seen the lot though. Probably even more, like me, will have realised that “every European finalist” is as worthy of bagging ambition as “every League ground”, “every League champion” and “every club Neil Warnock’s managed”. No doubt, I’ll be far from alone in recognising it as worthy of that kind of on-the-autism-spectrum attention. But when the list hits 100 – and Fulham last season were number 99 – everyone will want a piece.

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