Setanta will be covering half as many Premier League games as a result of their new deal. Denis Hurley ponders the implications
Where now for Setanta? The Irish company’s attempt to play hardball in the recent Premier League live TV rights negotiations ended with it winning only half of what it previously had. They will be paying £159 million to show 23 live games on Saturday evenings for the three years from 2010-11, down from the 46 of the previous deal as Monday night games were lost.