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With Atlético Madrid plumbing new depths of design disaster, David Wangerin traces the history of kit advertising from Kettering Tyres to Spiderman 2 and wonders if club identity has been lost along the way
Look at any football photograph from the mid-Seventies. The glue-pot pitch, the plain white ball and the wild sideburns of some of the players certainly call to mind an almost primitive era, as does the enormous terrace of fans crammed into the background. Yet one anachronism in particular reveals just how the visual elements of British football have changed: the remarkable austerity of the playing strips. There are no manufacturer trademarks and no league logos or appeals for fair play on the sleeves. Most conspicuously of all, nothing is displayed across the chest. It’s undeniably an outdated image, yet one that happily draws the eye closer to the tiny club crest, instead of toward some gargantuan commercial message. An age of marketing innocence, some will bewail, but one certainly to be admired for its aesthetic appeal, to say nothing of its integrity.
As Everton desperately search for investment, they have ended up pinning their hopes on someone with no real interest in or like for football. Richard Knights looks at their desperate situation
If Evertonians thought the nadir had been reached in the final match of last season with that 5-1 drubbing by Manchester City, they hadn’t reckoned with the close-season implosion and an unseemly all-out civil war between directors Bill Kenwright and Paul Gregg.
Tuesday 1 England scrape a 1-1 draw with Japan, who should have won after Shinji Ono equalised Michael Owen’s first-half goal. Sven’s not flustered: “The game today was not important. We were superb for 30 minutes but then we got tired.” Rafael Benítez resigns as Valencia coach and will shortly takeover at Liverpool. Inverness are turned down for promotion to the Scottish Premier League after failing to get the required two-thirds vote.
Saturday 1 Leicester are relegated after a 2-2 draw at Charlton after which Micky Adams forecasts the “rape and pillage” of his squad by other clubs. Wolves are all but down, too, despite a 2-1 home win over Everton. Man City go six points above the relegation area by beating Newcastle 1-0. Walsall stay third bottom of the First after losing 1-0 at Palace. Only Gillingham, beaten 5-2 at home by Coventry, can finish below them. In the Second, Rushden drop into the bottom four for the first time after losing 2-0 at Colchester. Hull clinch promotion from the Third with a 2-1 win at Yeovil. Carlisle join York in being relegated to the Conference after conceding a late equaliser in a 1-1 draw with Cheltenham.