The massive increase in the Premiership TV deal has led to a rush of takeovers of Championship sides. But, asks Simon Moore, what do the new owners do if their clubs don’t win promotion?
“We are not looking for small-time people, we are looking for a mega-rich businessman like Roman Abramovich who wants to buy a football club for a hobby.” Dave Allen, chairman of Sheffield Wednesday, issued that invitation to potential investors in March. Wednesday, now in talks with a consortium fronted by a Chinese casino owner, are one of a group of Championship clubs who have been sounded out about a takeover in recent months. Most of the teams up for sale regularly pull in crowds of more than 20,000 and, with the average asking price around the £20 million mark, they look a much better bet than, say, Manchester City, a club treading water in the Premiership with debts of around £60m. But the new Premiership TV deal, with even the bottom-placed club guaranteed a minimum of £26.8m per season, is the principal bait that is luring potential buyers.