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Sarah Gilmore attempts to understand the basis of the problems at Fratton Park and wonders just what the future might hold

On May 18, 2008, along with an estimated 250,000 people, I walked down to the seafront to celebrate Portsmouth’s FA Cup win. I’ve lived in the city since the mid-1980s and witnessed several pretty major events occurring here such as the commemoration of the D-Day landings and the bicentenary of the victory at Trafalgar. But neither of these events came close to involving virtually every person in the city and beyond.

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by Mick Kelly
Pennant Books, £9.99
Reviewed by John Carter
From WSC 275 January 2010

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“May you live in interesting times” goes the Chinese saying and Queens Park Rangers supporters certainly do. They’ve had a chairman ambushed at gunpoint, been taken over by a consortium that, temporarily, made them “the richest club in the world” and welcomed seven different managers, all in four years.

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Dear WSC
I read with interest Paul Joyce’s article concerning the rebranding of SSV Markranstadt as RB Leipzig in WSC 273. Only this summer it was rumoured that my club Southampton would be saved from extinction by becoming co-opted into the Red Bull sporting portfolio. While the team colours, fitting snugly with the brand, would not need to change the adding of the Red Bull moniker seemed a step too far. Surely something would be lost in fusing a global brand, with all its focus-grouped values and marketing spin, to a football club; an act of historic vandalism similar to replacing stained glass windows in a church with double glazing while nailing a satellite dish to the spire. The internet debate suggested, however, that many Saints supporters were happy to trade naming rights in exchange for the club’s survival. The same supporters had several years previously reacted angrily against a corporate branding of St Mary’s Stadium as simply the “Friends Provident Stadium” with the ensuing negative publicity resulting in a U-turn with the addition of St Mary’s to the title. Corporate patronage is not as new as we would like to imagine. The P in PSV Eindhoven stands for Philips, as in the Dutch electrical giants,  with the club’s home games at the Philips Stadion. Indeed, many clubs have benefited from long-term relationships with business which may be far preferable to other ownership and financing options; a quick glance around the leagues reveals several fates far worse than “Red Bull Saints”. Football may be just a game to some but following our team is about being part of a community, feeling a connection with the friends and strangers stood next to us at the ground. It is a thread linking us to people looking out for the score on a TV screen or in a newspaper on the other side of the world. Brands by their nature seek to harness and transform these feelings to translate them into profit, in the process sullying the very spirit of our club. Barcelona’s motto is “more than a club”. Every clubs motto should be “more than a brand”.
Neil Cotton, Southampton

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With their big-spending years over and Champions League place under threat, Rangers' future looks grim, says Neil Forsyth

Well at least we now know what was behind Rangers’ most recent insistence that they will soon leave the SPL behind, seeking greater riches in England or the ludicrous proposition of an Atlantic League (a strange set-up involving clubs from “second tier” nations such as Portugal and the Netherlands). No sooner had any observers still paying attention wearily worked through statements such as Rangers chief executive Martin Bain’s declaration that Rangers would be out of Scottish football “within ten years”, then the real motivation for this latest attempt to escape to a bigger TV deal became clear.

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Ian Plenderleith wonders why World Cup qualifcation is assumed to take precedence over politics in some countries

Now that Honduras have qualified for the World Cup their people can expect to be the beneficiaries of the usual condescending, quadrennial interest that western sports journalists pay all poor nations who qualify for the tournament. Curtly researched columns and reports from now until June will sagely conclude that life is tough for the majority, but football offers a way out of poverty for a lucky, talented few. For the fans, we will be told, football is an escape from reality, dangling hope and maybe even salvation. For the political leaders, it’s the chance to stoke up patriotism and distract from the country’s real problems. Because people in faraway countries are easily duped into forgetting a life of hardship when faced instead with the possibility of winning a football match.

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