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Search: ' World Cup 2006'

Stories

Carrot on a stick

Steve Menary examined how FIFA's strict rules on "political interference" were being enforced across world football, and found varying results

If a private club suspended five percent of its members in the same number of years, asking for an explanation would seem perfectly reasonable. FIFA’s reason for suspending a dozen of its 208 members – some more than once – since 2005 is “political interference”.

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On A Wing And A Prayer

Searching for the real Steve Coppell
by Stuart Roach
Know The Score Books, £17.99
Reviewed by Roger Titford
From WSC 277 March 2010

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Is Steve Coppell interesting enough to merit a second biography? Reading-based journalist Stuart Roach believes he is and seeks to add spice with the sub-title “Searching for the real Steve Coppell”. As an organising principle this fails simply because there are no false or pretend Steve Coppells. What you hear from Steve is what there is – it’s one of his distinguishing characteristics. After 200 pages Roach predictably admits defeat – he “remains a footballing enigma”.

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Letters, WSC 274

Dear WSC
I read with interest Paul Joyce’s article concerning the rebranding of SSV Markranstadt as RB Leipzig in WSC 273. Only this summer it was rumoured that my club Southampton would be saved from extinction by becoming co-opted into the Red Bull sporting portfolio. While the team colours, fitting snugly with the brand, would not need to change the adding of the Red Bull moniker seemed a step too far. Surely something would be lost in fusing a global brand, with all its focus-grouped values and marketing spin, to a football club; an act of historic vandalism similar to replacing stained glass windows in a church with double glazing while nailing a satellite dish to the spire. The internet debate suggested, however, that many Saints supporters were happy to trade naming rights in exchange for the club’s survival. The same supporters had several years previously reacted angrily against a corporate branding of St Mary’s Stadium as simply the “Friends Provident Stadium” with the ensuing negative publicity resulting in a U-turn with the addition of St Mary’s to the title. Corporate patronage is not as new as we would like to imagine. The P in PSV Eindhoven stands for Philips, as in the Dutch electrical giants,  with the club’s home games at the Philips Stadion. Indeed, many clubs have benefited from long-term relationships with business which may be far preferable to other ownership and financing options; a quick glance around the leagues reveals several fates far worse than “Red Bull Saints”. Football may be just a game to some but following our team is about being part of a community, feeling a connection with the friends and strangers stood next to us at the ground. It is a thread linking us to people looking out for the score on a TV screen or in a newspaper on the other side of the world. Brands by their nature seek to harness and transform these feelings to translate them into profit, in the process sullying the very spirit of our club. Barcelona’s motto is “more than a club”. Every clubs motto should be “more than a brand”.
Neil Cotton, Southampton

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Seeds of change

Some major European countries have received help in the 2010 play-offs. Jonathan O'Brien looks at a controversial draw

Would you bother watching a World Cup that didn’t have Cristiano Ronaldo prancing around in it? What about one that didn’t feature the silky skills of Andrei Arshavin? Or Franck Ribéry? Or even – gasp – Zlatan Ibrahimovic?

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Chris Birchall

From Port Vale to Port of Spain, and now Los Angeles. Andy Fraser charts the progress of a Caribbean cult hero born in Stafford

When Chris Birchall signed for LA Galaxy this summer, it marked a new twist in a once-promising career that seemed stalled in the lower leagues. While Birchall had all but disappeared in the UK following his unlikely World Cup heroics for Trinidad & Tobago three years ago, across the Atlantic his performances for his adopted nation lingered longer in the memory. On signing the Stafford-born midfielder, Galaxy’s coach Bruce Arena spoke of his longstanding admiration for the player Trinidadians hail as a national hero and affectionately refer to as “Me Mum”.

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