The bosses at Major League Soccer in America thought it necessary to spend millions on a new web presence. Ian Plenderleith points out why it has been a disaster
“The days of the 800-word think-piece are over,” a football journalist recently told me as we discussed the state of internet writing. With all that content being condensed into ever shorter formats, readers want easily browsed headlines, Twitter snippets, news-based blog entries that end with a question, controversial quotes and a space at the bottom where they can launch in with their opinions. Those long paragraphs just give us a headache and take up time better spent watching that shaky YouTube clip where the loco ref scores with an overhead kick in a Paraguayan Fourth Division game before taking a out a handgun and opening fire on the crowd.